Following the charity's rebrand in November 2015, the Product Catalogue needed to be revamped to sit in line with this. Bringing the project in-house, after a number of years of external production, I designed a new layout for the catalogue to include colour-category wayfinding, icons to denote key product information, customer quotes, and order forms.
The icon suite was designed to work not only in print and at small sizes (paying attention to legibility and recognition for older customers), but also to work well in a digital context, so that the same visual language could translate to the organisation's upcoming new website.
In addition to supplier-provided photography, a photoshoot was commissioned to showcase hero products in lifestyle scenarios.
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